CMD+Z is SOLD OUT!
Presented by
Session Agenda
Doors open at 8:00 AM for registration, coffee and a chance to connect before the program begins at 9:00 AM.
From there, MC Natalie Davison will guide us through a full day of keynotes, talks, panels and hands-on workshops, wrapping up at 6:00 PM.
Explore the schedule below and start planning your day.
9:30am - 10:15am
Keynote
Main Stage
Jud Haynes
Designer, Illustrator
Sick About Design
What if the clue to your best work is already hiding in plain sight?
Jud Haynes reveals the simple insight that cracked open his career and became the blueprint for everything that followed.
Based in St. John’s, Jud has created work for clients including Letterkenny, Shoresy, Blue Rodeo, Wintersleep, Massey Hall, CBC and the National Arts Centre.
10:25am -10:55am
Presentation/Talk
Main Stage
Greg Hemmings
Filmmaker, Storyteller
Resilience and Purpose-Driven Creative Work
Creative blocks and burnout can disconnect us from the reason we started making things in the first place. Greg Hemmings explores how to find your way back to the work, reconnect with your purpose and build a healthier creative life.
Greg is the founder of Hemmings House, an award-winning film company and certified B Corporation built around the power of purposeful storytelling.
10:25am - 10:55am
Workshop
Breakout Room
Joce Saulnier
Inside the Logo Design Process
Follow a logo from the first client conversation through early ideas, exploration and refinement. Joce Saulnier shares a practical process for developing an identity that feels clear, distinctive and built to last.
Joce brings 35 years of experience in identity and typography. Her work has appeared on Canadian stamps and in four editions of LogoLounge.
Designer, Art Director
11:05am - 11:35am
Presentation/Talk
Main Stage
Tanya Duffy
Creative Director, Designer
Something Worth Celebrating: What New Brunswick’s design history can teach us about what comes next.
Tanya Duffy explores the people and projects that shaped the province’s modern design history, and what their stories can teach us during a period of profound change in the creative industry.
Tanya is the founder of The Details and the curator and author of Pursuing the New: A Modern Graphic Design History of New Brunswick.
11h05 - 11h35
Atelier
Salle de sous-groupe
Josi Brideau
Designer,
Directrice artistique, Artiste
Pourquoi le jeu compte encore
Une séance inspirée de Sip & Sketch qui explore le rôle du jeu dans le processus créatif. Une occasion sans pression de dessiner, de créer, de se dégourdir l’imagination et de renouer avec son instinct créatif.
Josi compte 30 ans d’expérience en direction artistique et a cofondé Moncton Sip ’N Sketch, un rendez-vous hebdomadaire qui rassemble la communauté créative locale.
(Séance de français)
11:45am - 12:15pm
Presentation/Talk
Main Stage
Jon Claytor
Graphic Novelist, Writer, Artist
Moncton Magic
Jon Claytor moved to Moncton at 14. The city permanently changed how he saw art, life and where meaningful creative work could happen.
This is the story of that original spark, and the lifelong struggle to remain connected to it.
Jon is a Juno-nominated artist and the author of Take the Long Way Home and Nowhere, a finalist for the Amazon Canada First Novel Award.
11:45am - 12:15pm
Workshop
Breakout Room
Kristen
De Palma
Illustrator, Muralist
Hand Lettering: Finding Your Style by Accident
You don’t always discover your style by searching for it. Sometimes it emerges through the things you love, repeat and reinterpret.
In this hands-on introduction, Kristen De Palma will help you follow your influences, loosen up and begin developing lettering that feels recognizably yours.
Kristen is a Halifax lettering artist whose vintage-inspired work spans murals, packaging, book covers and illustration.
1:45pm - 2:15pm
Fireside Chat
Main Stage
Seb Thériault
Designer, Illustrator
Designing for Music, Movies and Obsession
Step inside the visual world of Seb Thériault.
Seb explores his work in the music industry, the pop culture and cult cinema that feed his imagination, and how those influences became a creative voice all his own.
Through Sterio Design, Seb has created poster and album artwork for artists including Pearl Jam, Bad Religion, The Pixies, Simple Plan and NOFX.
1:45pm - 2:15pm
Workshop
Breakout Room
Kate Wallace
Writer, Storyteller
Keeping Your Own Creative Practice Alive
How do you protect your own creative life when client work keeps demanding more?
Kate Wallace leads a conversation about everyday creativity, followed by a short body-based free-writing exercise and practical resources for keeping a personal practice alive.
Kate is a national award-winning journalist, former arts reporter and brand storyteller whose work spans journalism, film, television and business.
2:25pm - 2:55pm
Presentation/Talk
Main Stage
Aaron Mckenzie Fraser
Photographer
Personal Work. Commercial Work. One Creative Life.
Personal projects can create room for experimentation, sharpen your skills and make your commercial work stronger.
Aaron McKenzie Fraser explores how the two sides of a photography career can support self-promotion, creative growth and a healthier relationship with the work.
Aaron is a Halifax editorial and commercial photographer known for environmental portraits and location work for magazines, advertising and national brands.
2:25pm - 2:55pm
Workshop
Breakout Room
Josi Brideau
Why Play Still Matters
A Sip & Sketch-style session about the role of play in the creative process. Loosen up, make something without overthinking it and reconnect with the instincts that brought you to creative work.
Josi brings 30 years of experience in art direction and is the cofounder of Moncton Sip ’N Sketch.
Art Director, Designer, Artist
3:05pm - 3:45pm
Panel
Main Stage
Kate Wallace
Writer, Storyteller
Tanya Duffy
Creative Director, Designer
Gil Flanagan
Creative Director, Designer
Ashe Green
Creative Director, Designer
Women-Owned Agencies: Joy, Clients, Community and Inclusive Design
What does it take to build an agency without losing the values, relationships and joy that inspired it?
Kate Wallace moderates a candid conversation with Tanya Duffy, Gil Flanagan and Ashe Green about client work, creative leadership, community, inclusive design and the realities of running a creative business.
Moderated by Kate Wallace
Featuring:
Tanya Duffy
Creative Director and Founder, The Details
Gil Flanagan
Creative Director and Cofounder, Hey Rebel Creative
Ashe Green
Brand Director and Founder, Hijinks Agency
4:10pm - 4:50pm
Panel
Main Stage
Dave Anderson
Media Executive, Sound Designer
Shawn King
Creative Director, Strategist
Ask Me Anything: Creativity Meets Business
Two veteran creative leaders. Your questions. No canned presentation.
Dave Anderson and Shawn King open up a candid conversation about building careers, leading teams, serving clients and making creative work succeed in the real world.
Dave Anderson
Media Executive and Sound Designer
Dave is an executive producer, composer and production leader with more than 20 years of experience in Atlantic Canada’s film, television and commercial media industry.
Shawn King
Creative Director and Strategist
Shawn is Senior Vice President and Executive Creative Director at NATIONAL, with three decades of agency leadership behind him.
16h10pm - 16h50
Atelier
Salle de sous-groupe
Joce Saulnier
Designer,
Directrice artistique
Dans les coulisses de la création d’un logo
Suivez la création d’un logo, de la première rencontre avec le client jusqu’aux premières idées, à l’exploration et au développement final. Joce Saulnier présente une démarche concrète pour créer une identité forte, claire et durable.
Joce compte 35 ans d’expérience en identité visuelle, en création de logos et en typographie.
(Séance de français)
5:00pm - 5:45pm
Keynote
Main Stage
James White
Digital Artist
Looking Back to Move Forward
Your postal code doesn’t have to define the reach of your work.
James White explores how Atlantic Canadian roots can become a starting point for an ambitious creative career, and what it takes to make work that travels far beyond where it began.
Originally from Dartmouth, James built the internationally recognized Signalnoise Studio and has created work for Hasbro, Nike, Metallica, Atari and other major global brands.
7:00pm
After Party
Third Glass Wine Bar
CMD+Z After Party @ Third Glass
The creative conversations don't end at 6:00 PM! Join us for the official evening social party included with your pass.
Come unwind, grab a drink, enjoy live music, and network with speakers, fellow designers, agency owners, students and creators.
Time: Starting at 7pm
Location: Third Glass - 819 Main St, Moncton, NB
Note: Your event badge serves as your entry pass to the party.
YOU MUST BE 19+ TO ATTEND.
Reserve your Seat
Creative Pass:
$399
Student Pass:
$199
Group Rates
Bringing a group of 6 or more?
Use code cmdz+group at checkout to save 10% on your tickets.
CMDZ+GROUP
Save 10%
NOTE: Only applies to 6 or more Creative Passes in a single order.
For special rates for schools/student groups, email hello@creativeunion.club
Our Partners
Shoutout to the incredible partners backing our debut event - we couldn't do this without you!
We proudly recognize the following partners for making student attendance possible:
...and a huge thank you to our gift & prize partners:
Partner Opportunities
Interested in supporting CMD+Z by becoming an event partner? We can't wait to hear from you! Send us an email to get the ball rolling.
679 MAIN ST, SUITE 306 MONCTON, NB CANADA E1C 1E3
HELLO@CREATIVEUNION.CLUB
CMD+Z is hosted by Creative Union, a member-based community club led by group of local creatives on a volunteer basis. Learn more about Creative Union